All too often, the decision to start a business is made on the spur of a moment. After all, it is easy, quick and relatively inexpensive to launch your small information business online. So why bother thinking too much about it?
Well, unless you know WHY you are in it, the same business that appears deceptively easy and quick to get going will become a rock around your neck that drags you down, keeps you chained, and turns your life into misery.
The Purpose of Purpose
Having a powerful reason to do what you want to is infinitely useful in keeping you focused, motivated and energized.
Your purpose for your home business may be obvious, simple and clear. For instance, it may be to replace the income from a job you just lost. Or to earn a little extra cash that will allow your family to afford a few luxuries. Or maybe you just want the financial freedom that lets you walk away from a job that’s not to your liking.
Having that reason in your mind and going back to it at times of difficulty and struggle will keep your determination high through the dark, tough, seemingly hopeless early phase of setting up and growing your own small home business.
Your Deeper Purpose
And it isn’t always the superficial ‘why’ that drives you as much as the deeper one – the REAL purpose of your work.
Earning more money to buy a new car is the superficial reason. The real reason is that doing it will earn you the respect and admiration of your spouse or family, neighbors or friends, kids or colleagues.
Selling more ebooks and infoproducts brings my business more profit. But the fact that this money goes to help fund heart surgery for children from under-privileged families gives the work I do more meaning and depth. And the effect this has on my own well-being, the sense of fulfillment and happiness it gives me, and the meaning it brings to my life is my deeper purpose.
Once you tap into your deeper purpose for your information business, you will have practically assured your success at it – even in an era where 90% of all new businesses go belly up within 2 years!